Monday, 21 December 2015

Life's A Pitch - Naming the business

My main worry about this business proposal is the name. We have not yet come up with a name for our business and we are now coming to the time were we should be looking ahead to designing logos and branding for our idea.

We have discussed this thoroughly but cannot seem to agree all together on name ideas, we would like it to be professional, exclusive and contemporary.

The dilemma we have is that if we put ‘illustration’ or ‘art’ in the name it could come across as a bit cringey.

But then we thought of businesses like ‘Moonpig’ and ‘Funky Pigeon’, these are just random, weird names, which become successful businesses. But some of the group don’t like this, which I can understand as you want to make the business seem professional. But I guess every shop name has to start from somewhere.


We have now given ourselves a personal deadline of  individually thinking of names before Friday (when we break up), so we can design logos over the holiday.

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