Friday 20 November 2015

Responsive - Analysing A Brief

In this session we looked at two competition briefs from last year, we were in groups and were asked to highlight what we thought was important and analyse each brief.



the majority of the class said that they would refer to choose this brief as it is for a good cause etc. except there was still a few problems that we found with the brief, the brief was very open, there wasn't much direction, so it could literally be anything.


A lot of people said they wouldn't have chosen the BBC brief for a few different reasons. The brief is very open and not very specific, this leads us to thinking, do they know what they want? what about BBC3? isn't that the channel for 'younger' people?






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